About Couch Insurance Group
Family-Run. Independent. Here for the Long Haul.
We believe insurance should still come with a handshake, a straight answer, and someone who knows your name.

Our Story
Why We Went Independent
Couch Insurance Group is led by Joe Couch, who began his career as a captive agent representing a single insurance company. He saw how often clients were turned away, or paid more than they should, simply because one company’s guidelines didn’t fit their situation. So he went independent.
In 2018, his son, Joe Couch Jr., joined the agency, and today the two of them lead a small team of licensed professionals. The Couch family has run an independent agency in Indiana since 2011.
Being independent means we work for you, not for an insurance company. We represent both national and regional carriers, which lets us present real options and keep shopping as your life and business change.
What We Believe
Old-Fashioned Values, Modern Coverage
We Know Your Name
You’ll work with the same small team of licensed advisors, people who know your family, your business, and your history with us.
We Work for You
We aren’t tied to one company’s prices or rules. We compare a carefully chosen group of financially strong insurers and recommend what fits.
We Stay After the Sale
Questions, policy changes, and claims are handled by our own licensed team, and we re-shop your coverage when your premium jumps.
Client Reviews
Kind Words from Our Neighbors
★★★★★
Joe Sr. and Jr. are both professional and do the very best they can to get you the best deal possible. They always answer when I text or call with a problem. Can’t say enough good things about this company or the people running it!
Jon C.
★★★★★
Joe Jr. looks out for you. One year in, upon finding a new deal, he contacted me, helped me save some money, and found a more reliable insurance company for my family’s vehicles. He is personable and offers good advice without trying to overexert influence.
Isaac S.
★★★★★
Tremendous support from Joe Couch. He was readily accessible, diligent, and a tremendous help through the process of switching policies. Would recommend to everyone.
Daniel L.
Visit Us in the Village
Pull Up a Chair. Let’s Talk Coverage.
Our Zionsville office is by appointment, so when you stop in, you have an advisor’s full attention. Prefer to stay home? We’re just as glad to help by phone or email.
75 East Pine Street
Zionsville, Indiana 46077
Monday–Thursday 9–5 · Friday 9–4